Splunk
Splunk is a data platform for searching, monitoring, and analyzing machine-generated data, widely used for security (SIEM/SOAR), observability, and IT operations. Its products help organizations collect and correlate logs, metrics, traces, and security events to detect incidents, investigate threats, and improve system reliability. Splunk was acquired by Cisco in 2024 and operates as part of Cisco’s security and observability portfolio.
AI Strategy
Splunk applies machine learning and generative AI to accelerate detection, investigation, and response workflows across security and observability, including anomaly detection, event correlation, and natural-language assistance for SPL and troubleshooting. Post-acquisition, Splunk’s AI capabilities are positioned to integrate with Cisco’s security and networking telemetry to deliver end-to-end, AI-assisted operations and threat defense.
Key AI Products
Financials
Funding
Business Focus
Competitive Analysis
Strengths
- •Strong brand and installed base in SIEM and log analytics
- •Broad ecosystem (Splunkbase apps, integrations) and flexible data ingestion/search
- •Unified security + observability use cases on a common data platform
- •Mature investigation workflows and content (detections, dashboards)
Challenges
- •Can be expensive at scale due to data ingestion/pricing complexity
- •Operational complexity and skills required (SPL expertise, tuning)
- •Increasing competition from cloud-native observability and SIEM platforms
Strategic Partnerships
Cisco acquired Splunk to combine Splunk’s security and observability data platform with Cisco’s networking and security portfolio.
Splunk integrates with AWS services for data ingestion, security monitoring, and observability deployments on AWS.
Integrations with Microsoft cloud and security ecosystem (e.g., Azure, Microsoft 365, and security tooling) via Splunkbase apps and connectors.
Integrations for ingesting and analyzing Google Cloud logs and security telemetry; marketplace offerings and partner ecosystem support.