AI-Powered Relevance at E‑Commerce Checkout (Rokt)

Imagine the checkout page of your online store acting like a smart salesperson who already knows what each shopper is likely to say “yes” to in the last 5 seconds before they pay. This system uses AI to decide, in real time, which offer, ad, or upsell to show on the checkout screen so it feels relevant—not spammy—and makes you more money from the same traffic.