Think of media buying as trading ads on a stock exchange. Programmatic buying is the robot trader that automatically bids on ad space in milliseconds. AI makes that robot trader much smarter, faster, and able to decide which impressions are worth paying for, at what price, and for which audience.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.
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Executive brief, technical architecture, and market positioning for this use case.