AI Days-on-Market Prediction
The Problem
“Unpredictable listing timelines drive pricing and marketing waste”
Organizations face these key challenges:
1
Inconsistent pricing recommendations across agents and offices, causing avoidable overpricing and prolonged DOM
2
Reactive decision-making (waiting weeks for feedback) leading to late price drops, reduced buyer urgency, and weaker negotiation leverage
3
Poor forecasting of pipeline timing, making it difficult to plan agent workload, marketing budgets, and revenue projections
Impact When Solved
Predict probability of going pending within 7/14/30 days to trigger earlier, targeted interventionsOptimize list price and marketing strategy to reduce stale inventory and improve seller satisfaction and referral ratesImprove brokerage and investor forecasting accuracy for closings, cash flow, and resource allocation at the portfolio level