CPG Demand and Promotion Optimization

This application area focuses on optimizing core commercial decisions in consumer packaged goods—specifically demand forecasting, pricing, trade promotions, and inventory planning—using data-driven, automated analytics. Instead of relying on slow manual analysis and intuition, CPG companies use advanced models to predict consumer demand across channels, determine the right price points, and decide which promotions to run, where, and when. These systems integrate data from retail partners, e‑commerce platforms, marketing campaigns, and supply chain operations to continuously refine recommendations. It matters because CPG margins are thin and execution complexity is high, especially in digital commerce and omnichannel retail. Poor forecasts and suboptimal promotions lead directly to stockouts, excess inventory, wasted trade spend, and missed growth opportunities. By systematizing and automating demand and promotion decisions, CPG firms can improve forecast accuracy, trade ROI, shelf availability, and overall profitability—while freeing commercial and revenue growth teams from manual reporting to focus on strategy and execution.