AI-Powered Sports Fan Engagement
This AI solution uses AI to design and run gamified experiences for sports fans, from interactive apps and fantasy-style challenges to personalized quests and rewards. By powering innovation platforms like LALIGA’s and enabling agentic and conversational AI, it boosts fan engagement, unlocks new revenue streams, and provides clubs and leagues with rich behavioral insights for smarter marketing and product decisions.
The Problem
“Personalized gamified fan journeys with measurable engagement and revenue lift”
Organizations face these key challenges:
Engagement spikes on game days but drops sharply between matches
One-size-fits-all campaigns lead to low conversion and sponsor under-delivery
Fan data is fragmented across apps, ticketing, e-commerce, and social channels
Content and reward programs are hard to iterate without rapid experimentation