AI Interest-Based Ad Targeting
This AI solution uses AI to infer consumer interests and intent from behavioral, transactional, and identity data to drive precise ad targeting and segmentation. It predicts which audiences will respond to specific offers, creatives, and channels, then prescribes optimal campaigns, incentives, and personalized content. The result is higher conversion and retention, improved ROAS, and more efficient media spend across digital advertising portfolios.
The Problem
“Predict intent and optimize audiences, creatives, and spend for higher ROAS”
Organizations face these key challenges:
Audience segments are too broad (low CTR/CVR) and require constant manual tuning
Media spend is wasted due to weak identity resolution and poor cross-channel frequency control
Creative fatigue and offer mismatch cause rising CPMs and declining conversion over time
Campaign insights arrive too late (post-campaign) to correct targeting and budget allocation