AI-Driven B2B Pipeline Orchestration
This application uses AI to continuously analyze, score, and prioritize B2B opportunities across the sales pipeline, integrating data from CRM, marketing, and systems like ORBIS & SAP. It automates next-best actions, forecasting, and pipeline hygiene to improve win rates, shorten sales cycles, and give leaders real-time visibility into revenue performance.
The Problem
“Continuous deal scoring + next-best actions across CRM, marketing, and SAP”
Organizations face these key challenges:
1
Reps waste time on low-quality deals while high-intent accounts stall unnoticed
2
Forecast calls rely on subjective judgment and inconsistent stage definitions
3
Pipeline hygiene issues: missing fields, stale next steps, duplicate accounts/contacts
4
Leadership lacks real-time visibility into risk drivers and conversion bottlenecks