Sportradar is a global sports technology company that collects, analyzes, and distributes sports data and content to media companies, sportsbooks, sports federations, and teams. The company also provides integrity services to help detect and prevent match-fixing and betting-related fraud across sports.
Imagine a super-analyst that watches every game, tracks every stat, and reads every report, then distills it into simple answers like: “This player fits your system,” “This lineup works best against high-pressure teams,” or “This training plan reduces injury risk.” Traits Insights is essentially that AI analyst for sports organizations.
Think of this as a data “brain” for sports leagues, broadcasters, and betting operators that watches every game, learns what fans enjoy, and then helps serve them the right highlights, stats, and betting offers at the right moment on the right screen.
This is like a real-time control room for sports and esports fans: it listens to what fans do and say across channels, then tells teams, leagues, and brands who their fans are, what they care about, and how to keep them engaged and buying.
This is like giving every sports fan a smart digital concierge that learns what they love—seats, merch, highlights, stats—and quietly adjusts the entire game-day and at-home experience around them.