Mentioned in 3 AI use cases across 2 industries
This is like a financial advisor for your ad budget: it looks at all your past marketing spend and results across channels (TV, search, social, email, etc.) and tells you which ones are actually working, by how much, and where to move money to get better returns.
Think of this as a very smart scorekeeper for your marketing spend. Instead of guessing which ads, channels, and campaigns are working, AI sifts through all the messy data and tells you which dollars are actually driving sales – and which ones you can safely cut.