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EnterpriseTool VendorZIVERIFIED

ZoomInfo

Vancouver, Washington, United States• Founded 2007

ZoomInfo is a go-to-market intelligence platform that provides B2B contact and company data, buyer intent signals, and workflow tools to help sales, marketing, and recruiting teams identify and engage prospects. The company offers data enrichment, lead generation, and sales automation capabilities, increasingly incorporating AI to improve data quality, insights, and outreach effectiveness.

AI Strategy

ZoomInfo applies machine learning and AI across its data engine and go-to-market workflows to improve identity resolution, firmographic/technographic classification, intent detection, and recommended actions for sellers and marketers. It is positioning AI assistants and automation (e.g., Copilot) to increase user productivity and drive adoption across its platform.

Key AI Products

ZoomInfo CopilotZoomInfo SalesOSZoomInfo MarketingOSZoomInfo OperationsOSZoomInfo Chorus (conversation intelligence)

Financials

Business Focus

B2B dataGo-to-market intelligenceSales intelligenceMarketing intelligenceData enrichment

Competitive Analysis

Strengths

  • Large proprietary B2B data asset and enrichment capabilities
  • Broad GTM suite spanning sales, marketing, operations, and conversation intelligence
  • Workflow integrations with major CRMs and sales tools
  • Strong brand recognition in sales intelligence

Challenges

  • Data accuracy/coverage can vary by region/segment; ongoing scrutiny of data quality
  • Competitive pressure from lower-cost data providers and intent platforms
  • Dependence on GTM software budgets and sales/marketing headcount cycles

Strategic Partnerships

SalesforceIntegration

Integrations to sync ZoomInfo data and insights into Salesforce CRM workflows.

Microsoft Dynamics 365Integration

Integrations to enrich and operationalize ZoomInfo data within Dynamics 365.

HubSpotIntegration

Integrations to enrich contacts/companies and support marketing and sales workflows in HubSpot.

Competitors