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EnterpriseAdopterVERIFIED

Trimble; Raven Industries

Trimble Inc. is a global industrial technology company known for positioning, modeling, connectivity, and data analytics solutions across construction, agriculture, geospatial, and transportation. Raven Industries, Inc., historically an agricultural technology and precision agriculture provider, was acquired by CNH Industrial in 2021; its technologies are often integrated or mentioned in similar agtech and precision farming contexts as Trimble. Both companies are associated with applying advanced sensing, automation, and data analytics to improve productivity in physical industries.

AI Strategy

Both Trimble and Raven Industries focus on embedding advanced analytics, automation, and, where applicable, AI/ML into hardware and software platforms used in agriculture, construction, and other field operations. Their AI strategy centers on improving positioning accuracy, machine guidance, and operational efficiency rather than providing general-purpose AI platforms.

Business Focus

Industrial technologyPrecision agricultureConstruction technologyGeospatial solutionsAutonomy and automation

Competitive Analysis

Strengths

  • Deep domain expertise in agriculture and construction technology
  • Strong integration of hardware, software, and services
  • Established customer base in industrial and agricultural sectors

Challenges

  • Not primarily known as core AI platform providers
  • Competition from large OEMs with vertically integrated solutions

Competitors

Industries