Snap Inc. is a technology company best known for Snapchat, a camera-first social media platform focused on messaging, Stories, and augmented reality (AR) experiences. The company also develops AR hardware and a developer ecosystem for building AR effects and experiences.
Snap uses machine learning to personalize content and discovery, power ad ranking/measurement, and enable AR creation and real-time computer vision effects. It is also integrating generative AI features into Snapchat (e.g., conversational assistant and creative tools) while expanding its AR developer platform.
Snap integrated OpenAI technology to power 'My AI' chatbot features in Snapchat.
Snap has used Google Cloud infrastructure for parts of its backend and data workloads (publicly discussed partnership).