PROS
PROS Holdings, Inc. is a publicly traded software company that provides AI-powered pricing, revenue management, and digital selling solutions for airlines, travel, and B2B industries. Its cloud-based platform uses advanced analytics and machine learning to optimize prices, configure offers, and personalize selling across channels. PROS serves enterprise customers globally, helping them improve margin, win rates, and customer experience.
AI Strategy
PROS positions itself as an AI-first pricing and revenue management platform, embedding machine learning and advanced analytics into its SaaS products to optimize prices, offers, and selling motions in real time. The company focuses on vertical depth in airlines, travel, and complex B2B industries, leveraging proprietary data science models and cloud-native architecture to deliver continuous optimization and personalized experiences across digital channels. Its strategy emphasizes integration with CRM/ERP/commerce systems and expanding its platform capabilities to support end-to-end, omnichannel commercial excellence.
Key AI Products
Financials
Funding
Business Focus
Competitive Analysis
Strengths
- •Deep domain expertise in pricing and revenue management, especially in airlines and complex B2B industries
- •Mature AI/ML models embedded in production SaaS products with long operating history
- •Verticalized solutions with proven ROI and reference customers
- •Cloud-native platform with strong integration into CRM, ERP, and commerce ecosystems
Challenges
- •Highly specialized focus may limit brand awareness outside pricing and revenue management niche
- •Competes with large suite vendors (SAP, Oracle, Salesforce) that bundle pricing/CPQ into broader platforms
- •Enterprise sales cycles can be long and complex, impacting growth predictability
Strategic Partnerships
PROS runs its SaaS solutions on Microsoft Azure and collaborates with Microsoft to deliver scalable, secure cloud infrastructure for its AI-powered pricing and selling platform.
PROS integrates its Smart CPQ and pricing optimization solutions with Salesforce CRM to enable AI-driven pricing and quoting within sales workflows.
PROS offers integrations with SAP ERP and commerce solutions to bring AI-based pricing and revenue management into enterprise transaction systems.