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EnterpriseAdopterNYSE: BLKVERIFIED

BlackRock

New York, New York, USA• Founded 198820,000-25,000 employees

BlackRock, Inc. is a global investment management corporation and the world’s largest asset manager, offering a broad range of investment and technology services to institutional and retail clients. The firm is known for its iShares ETFs and its Aladdin technology platform, which provides risk management, portfolio management, and analytics capabilities to investors worldwide.

AI Strategy

BlackRock positions AI and advanced analytics as core enablers of its investment, risk management, and client service capabilities, embedding machine learning into its Aladdin platform for portfolio construction, risk modeling, and operational efficiency. The firm partners with major cloud providers to scale data and AI workloads, while maintaining a strong focus on governance, model risk management, and explainability in financial decision-making.

Key AI Products

Aladdin platform (with AI-driven risk and portfolio analytics components)Aladdin Data Cloud (on Microsoft Azure, used for advanced analytics and data science)

Financials

Revenue
$15B-$20B (annual revenue; public filings)
Market Cap
$100B+ (public market capitalization; fluctuates)
Employees
20,000-25,000

Funding

Business Focus

Asset managementExchange-traded funds (ETFs)Investment technology and risk analyticsRetirement and wealth management

Competitive Analysis

Strengths

  • Scale as the world’s largest asset manager, providing significant data, distribution, and cost advantages.
  • Proprietary Aladdin technology platform, deeply embedded with clients and difficult to displace.
  • Strong brand and trust in institutional and ETF markets, particularly through iShares.
  • Diversified product set across active, index, alternatives, and technology services.
  • Deep integration with major financial institutions and custodians via long-term technology partnerships.

Challenges

  • High regulatory and political scrutiny due to size and systemic importance.
  • Concentration risk in index and ETF products, which are subject to fee compression and competitive pricing pressure.
  • Dependence on Aladdin as a key differentiator, creating technology and operational complexity.
  • Exposure to market cycles, which can impact AUM-based fee revenues.
  • Perception and reputational risks around ESG and stewardship positions.

Strategic Partnerships

MicrosoftTechnology

Strategic partnership to host BlackRock’s Aladdin platform on Microsoft Azure and co-develop Aladdin Data Cloud, enabling clients to run advanced analytics and AI workloads at scale.

2020-04
J.P. MorganTechnology

Collaboration to integrate BlackRock’s Aladdin with J.P. Morgan’s securities services, providing institutional clients with enhanced portfolio management, risk, and analytics tools.

2017-10
BNY MellonTechnology

Partnership to integrate BNY Mellon’s asset servicing capabilities with BlackRock’s Aladdin platform, improving data, risk, and operational workflows for mutual clients.

2018-01

Competitors

Industries